musicのインスタグラム(music) - 2月4日 01時32分

Somehow, @music has existed for almost a year without mentioning “Down in the DM,” a literal erhm … love letter to direct messaging with the actual lyric “I love the Gram, I love the Gram.” It’s time to fix that. The song is by Memphis rapper Yo Gotti (@yogottikom), it recently hit No. 1 on the Billboard Mainstream Hip-Hop/R&B chart, and it has thrown the veteran emcee’s DMs into overdrive. Good thing the man knows how to handle attention. Gotti has been hustling ever since he was a red suspender-rocking, gold chain-wearing 8-year-old. (Yep, that’s him in the photo; even as a kid his style game was on point). This year, he’s tossing all that swagger into the title of his new record, “The Art of Hustle” (out February 19) and its throwback cover image. “I have been looking at those pictures all my life,” says Gotti. “We had houses in Vegas. My mom and auntie, any [boxing] fight that was poppin’, they would show up with the mink coats on and get front row seats. And for some reason I was just into that lifestyle, so I always asked to tag along with them. And they let me go.”
Photo of @yogottikom

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