@houseofmarley Instagram #interview Read the full interview: http://bit.ly/HOMarley ________________________________________ #IconosquareInterview #smm #fun #instastat #socialmedia #livemarley #cool #fashion #houseofmarley #marketing @houseofmarley 1/4 ________________________________________ Key Statistics Engagement Rate: 1,35% Average Number of Likes: 1K Average Posts per Week: 7 Posts on Hashtag: 17,2K ________________________________________Question: @houseofmarley posted its first Instagram picture on the 8th of September 2011. Why did you choose to join Instagram? Answer: We knew we wanted to join Instagram pretty quickly. We were already connecting with a very engaged fanbase on Twitter and Facebook, and we immediately saw an opportunity to connect with fans visually on Instagram. ________________________________________Q: How relevant is Instagram for a brand like yours? A: Instagram is a key platform for House of Marley. We’re a lifestyle brand, and with Instagram we can effectively communicate that through the visual content we post that resonates with our community. ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: Going back to UGC, it’s important for us to celebrate the followers that are creating user-generated content. We re-post our favorites, and see heightened engagement around posts like these. We also work with different creative partners on content to engage new audiences. Cross-promotions and giveaways with our brand partners like Marley Coffee, also work well. Creating incentives that excite and engage our fans is always fun.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/10/29 01:46:56