ジャネル・モネイのインスタグラム(janellemonae) - 3月17日 07時17分

What do you see as the greatest challenges marketing music today, and how are labels and artists working through those?
Monáe: The Internet has changed everything, as we all know. From free downloading to album leaks to streaming to social media, the entire ecosystem and business model of music has undergone massive disruption and change. That said, folks are consuming and sharing and following more music than ever and we just have to find new ways to monetize that experience. We at Wondaland have faith that new business models can be built around streaming, touring, online chatter and commerce etc because people genuinely love and need new music in their lives. So we're pushing our artists to go back to the basics: say something innovative and universal with a wonderful melody, get your live performance caliber up to the status of your heroes and do it consistently, and you'll have nothing to worry about.
We're big believers in the 10,000-hour theory. Practice makes perfect. Get your 10,000 hours in onstage and in the studio, and success will follow. In terms of marketing that work, you have to be strategic as well. There's so much music nowadays! But first, the artist needs to be aware of what she is and what she wants to accomplish, and then you market outward from that unique perspective with a unique voice because that gives the entire viral campaign passion and authenticity. And passion and authenticity works in every format and every era.

#Adweek #WondalandRecords #WeComeInPeaceButWeMeanBusiness #WelcomeToTheFuture

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