The Berricsのインスタグラム(berrics) - 1月23日 07時02分

Does having a sticker on your board change the way you skate? Or does it allow you to make a living? If there’s anyone who’s an expert on corporate sponsorship, it’s @トニー・ホーク. He’s endorsed McDonalds, Club Med, Bagel Bites, Sony, Kohls, and countless other mega companies. Tony has been able to promote skateboarding to the mainstream with marketing money that the industry has never seen. And while there’s a constant desire to “keep it core” in our culture, the Birdman breaks down the concept of “selling out” and how corporations and skateboarders can co-exist in an incredibly insightful interview on theberrics.com.

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