#IconosquareInterview #smm #socialmedia @drinkarizona 2/3 ________________________________________ Key Statistics Engagement Rate: 2,59% Posts on Hashtag: 10K Average Number of Likes: 3,5K APW (Average Posts per Week): 5 ________________________________________ Q: How relevant is Instagram for an Iced Tea brand like yours? A: Instagram is very relevant to our brand because our packaging is highly visual and lends itself well to photography. The platform also allows us to have a unique outlet where we can share imagery in a way that is relevant to our consumers. ________________________________________Q: When posting a media, what is your Like/Comment threshold that makes it acceptable? A: Given our audience, we strive for 4000 Likes and 50 Comments per post. Although, there are instances where we really like a piece of content that we know won’t get the highest engagement numbers, but we believe in being nimble. Having a bit of fun with our digital direction is important to us. ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: Contests and giveaways work well for us in terms of building our audience. Our latest initiative is the #drinkfiecampaign where we ask our fans to post a photo of themselves holding their favorite AriZona beverage. This idea was sparked from seeing a trend of these types of posts among the Instagram community, we decided to give it a name and build out an easily executable contest around it. We predominantly treat Instagram as a unique platform with content that is platform-specific and this keeps cross-promotion with other platforms limited. ________________________________________ Read the full interview on our blog: http://bit.ly/ariZona-ITW Do you enjoy this drink? What other beverage brands can you name?

iconosquareさん(@iconosquare)が投稿した動画 - 2014/12/11 05:48:00