DOMINIQUE ANSEL BAKERYのインスタグラム(dominiqueansel) - 4月8日 06時47分

Dear friends,

What you see in the photo is us – the less than 20 members of the Dominique Ansel Bakery team in our Soho bakery. This is all of us. In the past year, we have woken up daily knowing that our success has made us vulnerable to more malicious attacks than any small, one-shop business should ever have to suffer. But we refuse to believe that we live in a world where success turns people into targets of spite and contempt. We choose instead to believe that it has led us to so many of you, our adoring fans and customers whom have sent your support. Thank you for the hundreds of emails, calls, and personal letters we received.

Our dream is that we can encourage creativity and inspire those around the world to do the same. And this morning we wake to pursue this one simple dream harder than ever before. With your help, we know we will get there and develop a constructive and genuine way to improve every day.

We are deeply sorry for any disappointment that we may have caused you. Looking forward, we believe honest, hard-working businesses should not have to face cruel and sensationalized attacks that are not framed in the proper context. And systems should not be abused to single-out any one business over another. And regardless of the hits, we will take every chance and criticism as a lesson learned and work harder to rise to the expectations you have of us and that we have of ourselves.
On Tuesday morning, we open our doors at 8am as usual. We are excited to welcome you back and looking forward to greeting you all personally, as we do every day. In the words of Rocky Balboa – whose theme song has been playing on our radio all weekend long while we worked to deliver everything that was required of us and more – “getting hit and keep moving forward…that’s how winning is done!” With our very best,
The Dominique Ansel Bakery Team

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