Pietro Negra, president and #Pinko co-founder, has talked with Delphine Roche of Numèro France about Pinko soul. Read more here. Under the tropical sun lights Spirit of the motherland is clearly present in Pinko’s designs since the Italian brand took its inspiration in a joyful and hedonist fashion, with neither complex nor postures. A total printed tropical look, study clutch on hands … Summer 2014 reflects perfectly Pinko ‘s spirit. An authentic and bold fashion, that truly became an emblematic sign of made in Italy. It is in a joyful way of living, typically Mediterranean that the brand founders, Pietro Negra and Cristina Rubini, took their inspiration from the solar energy that irradiates their collections. On the cutting edge of the “contemporary” sector, the two associates distinguish themselves with their desire to always propose attractive pieces, modern and of quality, but always easy to wear. “We wanted to place ourselves below luxury brands to offer clients exciting alternatives, explains Pietro Negra. They, as a matter of fact, usually mix high end accessories from well-known houses with Pinko clothing. Manufacturing in Italy represents an incredible opportunity, but only if you chose an intelligent positioning”. A few seasons ago, Pinko somewhat redefined the dotted lines that separates the “contemporary” from high end luxury brands by promoting Alessandra Facchinetti, former artistic director of Gucci, at the head of Uniqueness, its brand-new line. Presented without any agenda and available immediately online, these collections established a unique and innovative process. “That was an amazing experience, adds Pietro Negra. Innovating makes us better, even when our projects and designs are too far ahead from mentalities. From Uniqueness was born our Pinko Hybrid Shop”. There is also this special link between Faubourg Saint-Honoré, Saint Tropez and even the Capri store: a new concept shop that integrates e-commerce in physical spaces. It therefore reconciles the typical working girl and woman that sees life as an eternal cruise by placing them under the exact same sun.

pinkoofficialさん(@pinkoofficial)が投稿した動画 - 2014/02/10 19:05:24