New York Times Fashionのインスタグラム(nytstyle) - 11月30日 23時13分

In the past decade, newer underwear brands have focused on so-called imperfections — stretch marks, in particular. In the lingerie business, the once-verboten “flaw” is approaching industry standard, becoming as ubiquitous as cleavage.

After smaller intimates including Negative and Cuup cast models with stretch marks, some big-box retailers followed suit. Stretch marks (often seen on otherwise thin models) have appeared in product shots for ASOS, Boohoo, Missguided and Target, among others. The result has left consumers feeling skeptical.

Is it progress if a perceived blemish becomes a trend? Click the link in the bio to read more from @matkahn. Photo by @spicerjeanette_

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