B&B Italiaのインスタグラム(bebitalia) - 10月5日 00時37分

B&B Italia X AD China.
The inaugural episode of AD China’s new video series, “X is Born,” highlights B&B Italia’s iconic UP5_6 armchair. This chapter delves into Gaetano Pesce’s exploration of the groundbreaking concept and societal backdrop that inspired the Serie Up over half a century ago.
“It was important to express a political point of view, which allowed the design to become an art” - Gaetano Pesce.

@adchina_official @gaetano.pesce

Producer | Beryl HSU @beryl_h_l
Executive Producer | Since Chen
Visual Design | Tse Kwok Wing, Shuning Zheng

#bebitalia #design #China #ADChina #ArchitecturalDigests

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