New York Times Fashionさんのインスタグラム写真 - (New York Times FashionInstagram)「Cowboys ride in and out of popular culture every few years, propelled by a hunger for stories that are wild, tumultuous and unvarnished. Now, as western style spreads across fashion and entertainment once more, that spirit of reinvention is being applied to reinvent the western itself, inflecting an old genre with new viewpoints.  Two cultural stars of the summer, Beyoncé and Barbie, have invoked western tropes. Beyoncé wore a disco cowboy hat tilted over her face and sat atop a silver horse in portraits promoting her Renaissance World Tour, the imagery reminiscent of an extraterrestrial cowgirl. “Barbie” included a lengthy sequence of Margot Robbie venturing deep into the Wild West of Los Angeles while wearing a white cowboy hat, a pink bandanna and a western-cut pink ensemble.  They’re not alone. “Yellowstone,” the soapy “red state” rancher television series, was ranked by Nielsen as the top scripted program last year. In fashion, high-end brands, including Prada, unveiled spring collections comprising get-ups that smacked of the Old West.  Why do cowboys keep cycling back into the popular imagination? Read more from @emmabgee about the resurgence and reimagination of the western aesthetic. Photos by @amirbangs, Warner Bros. Pictures, Paramount Network, and @poupayphoto」8月26日 1時25分 - nytstyle

New York Times Fashionのインスタグラム(nytstyle) - 8月26日 01時25分


Cowboys ride in and out of popular culture every few years, propelled by a hunger for stories that are wild, tumultuous and unvarnished. Now, as western style spreads across fashion and entertainment once more, that spirit of reinvention is being applied to reinvent the western itself, inflecting an old genre with new viewpoints.

Two cultural stars of the summer, Beyoncé and Barbie, have invoked western tropes. Beyoncé wore a disco cowboy hat tilted over her face and sat atop a silver horse in portraits promoting her Renaissance World Tour, the imagery reminiscent of an extraterrestrial cowgirl. “Barbie” included a lengthy sequence of Margot Robbie venturing deep into the Wild West of Los Angeles while wearing a white cowboy hat, a pink bandanna and a western-cut pink ensemble.

They’re not alone. “Yellowstone,” the soapy “red state” rancher television series, was ranked by Nielsen as the top scripted program last year. In fashion, high-end brands, including Prada, unveiled spring collections comprising get-ups that smacked of the Old West.

Why do cowboys keep cycling back into the popular imagination? Read more from @emmabgee about the resurgence and reimagination of the western aesthetic. Photos by @amirbangs, Warner Bros. Pictures, Paramount Network, and @poupayphoto


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