P&G（Procter & Gamble）のインスタグラム(proctergamble) - 5月2日 21時14分

Did you know that only 41% of plastic gets recycled? When working on packaging innovation for ECOCLIC, P&G wanted to use materials that were more likely to be reused, like cardboard.

Made with recycled and @fsc_international certified cardboard fibers, Ariel’s ECOCLIC box is fully recyclable and replaces plastic tubs. Not only is the cardboard box fully recyclable, more accessible and easier for adults to open while remaining certified for child safety.

Each box contains a tactile marker, to help people with sight loss identify they’re buying a detergent, and NaviLens technology that gives an audio description of the product when scanned.

Learn more about ECOCLIC and our other packaging designs at the link in our bio. #PGInnovation

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