ジャニナ・ガヴァンカーさんのインスタグラム写真 - (ジャニナ・ガヴァンカーInstagram)「On 4/1, @cuyana launched the world’s first true zero-impact collection—Made With Air. If this achievement sounds surreal to you, you’re right. Cuyana launched this April Fools’ campaign to highlight the perils of false advertising. In the next four weeks of Earth Month and for as long as “sustainability” is a key trend, you will be inundated with false or embellished environmental marketing, aka “greenwashing”. We want you to be wary of these faulty claims. Remember, if it’s too good to be true, it probably is. Help us shift the conversation from “sustainability” to “impact reduction”. Let’s applaud brands making progress and choose better as consumers. After all, sustainability is a journey, not a destination.」4月2日 15時16分