オズワルドボーテングのインスタグラム(ozwald_boateng) - 1月7日 02時10分


“Designing this collection for @british_airways was a vast and painstaking undertaking, and it went far beyond clothes. It was about creating an energetic shift internally. and one of my main objectives was to create something that spoke to and for the British Airways’ colleagues. Something that inspired and empowered them, encouraged them to conduct their roles with pride and most importantly to ensure that they felt seen and heard.. Although the airline has a strong heritage, it was imperative to support in creating a fresh narrative of change and transcendence, while remaining timeless. Spending time with the BA crew has been inspiring and although the journey has been long, it is definitely worth it. Seeing it all finally come to life.”


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