Vogue Italiaのインスタグラム(vogueitalia) - 2月5日 21時59分


The Chairman and CEO of @モンクレール, @RemoRuffini, turned the down jacket into a global item of clothing, a general aspiration, a tribal aggregator, a transgenerational passe-partout fit for every occasion. Ruffini rescued and enlivened the very idea of fashion by working with the cream of today’s creatives on all levels, from @MatthewmWilliams to @SimoneRocha_, @藤原ヒロシ, @pppiccioli, @Jonathan.Anderson, @SergioZambon, @SandroMandrino and @VeronicaLeoni. “I don’t see myself as a fashion maven and never have. In fact one of my fixed ideas is to create something that survives fashion, that will still be beautiful and valuable even ten years later,” Ruffini begins. Born to the trade (his family worked in the textile sector), in 2003 he acquired #Moncler, a historic brand specialising in the production of duvets, when it was dying after the short-lived glories of the paninari youth subculture in the eighties. A decade later he listed it on the stock exchange on a tide of unusual ideas discovered by trial and error. Or rather, to quote the official biography, following “an integrated strategy, which combines the purely entrepreneurial and marketing approach with a many-sided creative sensibility”.

Read the full interview with #RemoRuffini by Angelo Flaccavento (@poeticallypunk) in the February Issue of Vogue Italia - on newsstands - and via link in bio.
Photographed by @Francesco_Nazardo, styled by @FrancescaCefis
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