Vogue Runwayのインスタグラム(voguerunway) - 11月19日 02時46分

@H&M is taking a step toward its goal of becoming “fully circular” with its new Conscious Collection, which features materials made from waste. One fiber comes from byproducts of the winemaking process, another is made from agricultural waste, and there's a plastic made from carbon that was sequestered from the atmosphere. “We need to see waste as a resource," says H&M's creative advisor Ann-Sofie Johansson. “It can become something beautiful, and it has value.” Tap the link in bio to see the full collection, in stores December 3

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