ニューヨーク・タイムズさんのインスタグラム写真 - (ニューヨーク・タイムズInstagram)「It has always been difficult for artists to make a living. But in March, when fairs and galleries shut down across the world, even established names found their income streams suddenly drying up. “I thought now is an opportunity to do something you can’t normally do,” said Matthew Burrows, a British painter who founded the @artistsupportpledge, a nonprofit campaign to help artists sell their work online during the coronavirus pandemic. He says the campaign has generated millions in sales by helping artists sell modestly priced works to a global audience. The idea is simple: Artists anywhere in the world use their own Instagram accounts to post images of works for sale, with a maximum price of 200 pounds (or $200 or 200 euros) — far below the minimum that most dealerships charge for original art. The artists tag #artistsupportpledge, which includes them in the initiative’s vast online shop window of affordable works. If someone wants to purchase a work, the buyer messages the artist directly. And the artists all pledge to spend £200 (or dollars or euros) on other works once they sell £1,000 of their own, to support fellow participants. Images of the artworks are posted for free; there is no selection process and no commission is charged on sales. “It doesn’t discriminate in any way between good or bad, experienced or inexperienced, amateur or professional,” Burrows said. “It doesn’t matter.” Tap the link in our bio to read more. Photo: “Morning Glory, The Grand Mosque, Abu Dhabi,” by @karen1knorr. A 5-photograph edition of the work sold out within minutes of being posted with #artistsupportpledge.」11月15日 23時35分