Vogue Italiaのインスタグラム(vogueitalia) - 11月10日 19時56分


As Covid-19 cases spiked around the globe last spring and millions of people quarantined, homebound-consumers took up a new hobby: skincare and at-home selfcare, from masking to baths to applying their own eyelashes. @Lashify’s business boomed. During the height of lockdowns in April, sales on Lashify’s web quadrupled from the same month a year earlier, according to founder @SaharaLotti. In September, she debuted an “Intimates” collection of natural colored lashes in red and shades of brown. Created for people who prefer a “no makeup makeup” look, or who were working from home and wearing less makeup, the new collection was an immediate success. “It was an obsession long before we had to wear masks,” said Lotti. Because the brand isn’t sold at any stores – the vast majority of which were closed for months – her business didn’t miss a beat, she explained. In beauty, if you’re a seller of skincare, eye-enhancing products or have a strong e-commerce site, your business not just weathered the past eight months, but probably thrived.
Read the full text by @Strugatz in the November issue of Vogue Italia and via link in bio.
Photo by #StevenMeisel, Vogue Italia January 2007.


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