Fender Guitarのインスタグラム(fender) - 10月9日 04時01分


To celebrate the release of H.E.R’s signature series Stratocaster, we asked @yourstrulycreative to create a capsule collection inspired by the guitar. Taking inspiration from the chrome-glow finish and the colors it reveals, and from @hermusicofficial’s #GirlsWithGuitars series, the merch embodies that fearless, unapologetic attitude. For H.E.R, it’s all about enjoying the process, and finding your own expression. You just have to play.

Ready to play in style? We’re giving away 20 H.E.R. capsule collection packs to our fans. Learn more via link in bio! (U.S. only, ends 10/11 @ 11:59 PM PT)


Creative Direction + Design - @yourstrulycreative @alex_thurmond
Photos - Erica Hernandez / @e_h_
Video - Lucy Sandler / @lucysandler
Styling - Savannah Baker / @savannahgeebaker
Hair / Makeup - Kris Jung / @s0ftglam
Models - @justblossom, @jeffrey_bezos, @avaaasher, @eyeseapee


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