シェールのインスタグラム(cher) - 9月11日 04時31分


I tweeted earlier today that I honestly couldn’t believe Eau de Couture would be nominated, but to win?! I am over the moon and jumping up and down.

I love everything about perfume. I especially ❤️ creating it.

My friend Loree Rodkin introduced me to Sean Patterson🙏🏻. Sean knew exactly the right partner for me in Théo Spilka from Firmenich. It is such a personal experience. I had to love it, I had to want to wear it, it had to make me feel beautiful. This labor of love was a four year process with too many iterations for me to remember. But we got there and today proves it and I am so proud to win the FiFi Award (@fragrancefoundation )

My heartfelt thank you to the Fragrance Foundation and my partners at Scent Beauty (@scentbeauty ). Théo, I am grateful for your passion, your patience, no matter how many times we had to start over and for bringing the wonderful perfumer Clement Gavarry to turn my imagination into reality. Many thank you’s to my partners, Steve Mormoris for your creativity, I love my bottle and packaging and Jennifer Coleman for the tireless hard work.

Giovanni Bianco, Mert & Marcus, Serena Radaelli, Isamaya Ffrench, Marjan Malakpour. My incredible team that created our campaign. (@ディースクエアード ❤️too!)

Sean, it all started with you. Thank you for bringing all these incredibly talented and special people into my world.

Thanks to my friend Loree and my righthand Jennifer Ruiz. I can’t forget my fellow Armenian and Master Perfumer Annie Buzantian, who I started this journey with but retired before we could finish.

Most of all I want to thank my fans and anyone who bought the fragrance, sent in photos or videos, and voted for us.

Many Kisses,
Me 💋


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