マーク・ジェイコブスのインスタグラム(themarcjacobs) - 9月10日 23時13分

Dominique @dominiquevc_ In HEAVEN Photographed by Ryan @ryanmcginleystudios @Marc Jacobs @avanope @heavn Introducing a polysexual collection by Marc Jacobs. Heaven draws upon the origins of the Marc Jacobs impulse: subversion, teenage daydreams, alienation nation, queer youth, toxic shock valley girls, candy ravers, apocalypse sugar, psychedelic fantasia, girls who are boys and boys who are girls, those who are neither, negative space, day-glo dystopia, suburban euphoria, and the multifaceted characters who have made up the Marc Jacobs universe for the past 30 years. Heaven centers the D.I.Y. spirit that connects subcultures around the world and recontextualizes them for a new generation. Heaven pays tribute to the films of the new queer pioneer Gregg Araki, the street style microculture of FRUiTS magazine, the plushy sculptures of Mike Kelley, and the shifting identities of Cindy Sherman. The collection’s avatar, a two-headed teddybear, was inspired by an image of longtime Marc Jacobs muse Katie Grand from a 1994 issue of Dazed & Confused, representing the freedom to be multifaceted and the endless romance found in mutating forms. An ode to otherness.

The collection, which is priced between $35 and $395 at retail, is an accessible and aspirational gateway into the sprawling and enigmatic omniverse of Marc Jacobs. Heaven exists as collectible tees, longsleeves, hoodies, dresses, knit vests, sweaters, bags, home goods, and accessories.

A series of commissioned projects from Marc Jacobs muses and friends is coming soon and will be unveiled via the @HEAVN instagram on a totally f*cked up basis. Let Heaven be your brand of bliss today.

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