Vogue Italiaのインスタグラム(vogueitalia) - 8月29日 00時11分


100 covers, 100 people, 100 stories, 100 cover stars for the September Issue of Vogue Italia, on newsstands today.
Photographed by @Mark_Borthwick and styled by @mr_Carlos_Nazario.
Discover more via link in bio.
#VogueItalia100
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“At times like these human beings can do one of two things: shut up or shout. Last April, when we decided to leave our cover white, we were convinced that silence was the right message of respect and reserve” says Vogue Italia’s Editor-in-Chief @EFarneti. “Now, instead, with the onset of a new season that will in many ways be crucial, we think this is the moment to raise our voices and talk about hope and beauty. For the first time, we have shot and printed 100 covers. Each of them is dedicated to an individual protagonist. It is the portrait of a community that, having waited diligently, now finds itself making a fresh start”. The creative director @FerdinandoVerderi, who conceived the project, explains the process: “Almost a performance lasting days, with its succession of photo shoots and its artistic essentiality. The idea is very simple: more is more.” tells Verderi. “A challenge to the canons of quantity with which fashion has always measured itself. A celebration of diversity and uniqueness, a desire for rebirth that, once printed, becomes a collective experience. We shot the 100 cover stars individually in a simple studio in NY with Mark Borthwick, the historic Vogue Italia figure who returns after decades. We casted 100 people with interesting stories, talented people in the most diverse fields, icons of the past, people who have nothing to do with fashion, of all ages. We then asked each of them to tell us the story of their life in a minute. A project that aims to become a document of our times”.
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Full credits:
Editor-in-chief @EFarneti
Creative director @FerdinandoVerderi
Casting Directors @pg_dmcasting @samuel_ellis @ DM Fashion Studio
Hair @Jawaraw @artpartner using @dysonhair
Makeup @SusieSobol_makeup @julianwatsonagency
Post Production @SipkeVisser @frisianpost
On set production @Alexispf @apstudioinc
Street casting @Nicola.Kast


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