Rolling Stoneのインスタグラム(rollingstone) - 8月3日 22時01分

TikTok is experiencing a gold rush: Arguably there’s never been a platform that correlates more directly to consumption on streaming services and leads to artist discovery. But, that doesn’t come without caution. “Solely focusing on TikTok as a marketing strategy and artist development tool is myopic,” says Max Gredinger, who manages Lauv and mxmtoon and advises more diversification in the music business. Click the link in our bio to read the full feature.

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