Vogue Italiaさんのインスタグラム写真 - (Vogue ItaliaInstagram)「In the #AboutHappiness Issue of Vogue Italia @SamiraLarouci speaks about the ritual of shopping as an act which is loaded with social and environmental responsibility, for both the consumer and more importantly, the brand. In the wake of the tragic murder of George Floyd in Minneapolis, the long-standing façade of racial equality was torn down. With anti-racism protests spreading from Syria to Los Angeles, conversations have rightfully been reignited about the collective responsibility of every individual, brand and corporation in the fight against white supremacy and sexism. And not just in the highly-publicised weeks following the protests – but in the form of long-term, transparent commitments. For millennials and Gen Z, who have a combined spending power of $3 trillion (and are guided and informed by their ethics, virtues and values) the inherently political act of shopping shouldn’t be downplayed. Put simply: whether you are picking up a coffee or buying a pair of sneakers, everything you consume shapes the world around you, in one way or another. While this focus on community-building and social justice may be new for some big brands, numerous small brands have been tirelessly carving out this blueprint for many years. Two examples? @DenimTears and @TotalLuxuryspa. If you want to know more about them, tap the link in our bio to read the full text and see more in our July/August issue. 📸 “8minutes&46seconds”, a project directed and photographed by @IsaacWest featuring @queennyakimofficial, @festino_j, @pablo.papilli, @therealjjdobuol, Eoj Hom-Rok, @gdeng800, @avainglory.」7月29日 1時16分