Benefit Cosmeticsのインスタグラム(benefitcosmetics) - 7月28日 06時34分

Black voices. Black talent. Black excellence. 🎤 We’re passing the mic to amplify Black voices in beauty and we’re happy to have @geenieworld share their products and founder story with you:

GEENIE is a Culture-First shopping community.

Launching today, GEENIE connects independent beauty brands with shoppers like you who understand the power of purchasing with intention.

We curate Culture-First brands from founders across a spectrum of diverse, intersectional backgrounds who offer sustainably sourced, inclusively-designed and culturally-impactful beauty products.

At GEENIE, we believe that shopping for your values is a lifelong pursuit and practice, that’s why we’ve also created a digital community to discover, shop, and share brands moving culture forward.

Join us as we rewrite the rules of beauty to be more intersectional, to be more Us. Apply to join our private and safe space to discuss all things intersectionality and beauty: geenie.world.

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