MATCHESFASHION.COMのインスタグラム(matches) - 7月12日 19時12分

Today at #PFW – the first digital fashion week in the city – @Loewe is showcasing a men’s and women’s collection for SS21 with a Show In A Box concept. Speaking to #MATCHESFASHION prior to the show, creative director @jonathan.anderson says: ‘The thinking behind the Show In A Box came ultimately out of the situation that we're all in. I was trying to work out a way in which I could communicate to an audience within their own time, without putting pressure on the viewer. So I came up with this idea looking at artists like Marcel Duchamp and the idea of artistic movements that were done through male art, to try to make something which was more like a time capsule to be able to present something in real time for the reader.’ Watch the video and head to the link in bio to see more from the label. Plus stay tuned to @matches_man as they bring more from #PFW Men’s this weekend. #LOEWESS21
Video by @kam___mas.

[BIHAKUEN]UVシールド(UVShield)

>> 飲む日焼け止め！「UVシールド」を購入する