スージー・ロウのインスタグラム(susiebubble) - 7月2日 21時43分


The exploration of how a Covid-19 digital fashion show plays out is now fully underway with big houses showing couture next week and menswear in Milan and Paris to follow...
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How to communicate feeling, tactility and emotion without physically being at a show?
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@JWアンダーソン sent out a physical boxed unveiling of his lookbook, printed on different papers, accompanied by notes, dried flowers, masks, fabric swatches and perforated look books to work in tandem with a video of @jonathan.anderson explaining the process of pulling together womenswear and menswear collections under lockdown
Rounded silhouettes, intimate textures and homespun details when discovered at your own pace and leisure, through nicely printed paraphernalia, feels right for this moment in time
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I especially loved the orange note cards “Stay Curious” “The End is the Beginning” dotted through this lookbook pack, falling out haphazardly like a secret note in a library book
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The bigger the brand of course, the harder it is to communicate genuine intimacy
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👏🏻👏🏻👏🏻 @jonathan.anderson @JWアンダーソン for bridging the physical with the digital in a meaningful way


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