スティーヴン・フライさんのインスタグラム写真 - (スティーヴン・フライInstagram)「The House of Rochas is approaching its centenary. Founded in 1925 by Marcel Rochas it has stood as a classy purveyor of perfume (’Femme” pronounced “fam” the French way of course, is one of their great successes, as is Eau de Rochas) and women’s fashion. For a time their pieces sat somewhere between prêt-à-porter and haute couture. Such a mid-point is called in the biz “demi couture”. Lest you think this meant their frocks were affordable, it’s worth knowing that, under the lead of legendary fashion director Olivier Theyskens, some of their gowns in the noughties cost “upwards of $20,000”. Fine for fans of the brand like JLo, Sarah Jessica Parker, Nicole Kidman, Jennifer Anniston and the like, but maybe just a leeeeeeetle pricey for most. Hard to see, indeed, how such lines can be considered “demi” not full on “haute”, but there you go. This branch of their business ceased when, of all companies, Procter and Gamble bought Rochas in 2006. One of the great figures in world fashion, Marco Zanini (ex Dolce & Gabbana, Versace and Halston) was appointed to reinvigorate the fashion side of things in 2008. He left to join Schiaparelli and was replaced in 2013 by Alessandro dell’Aqua. And then, two years ago for the the first time in their history Rochas began to produce menswear, under the eye of creative director Frederico Curradi. When and where I bought this simple, gossamer light tie I can’t for the life of me remember. I am fairly certain that its price was south of $20,000. I’m loopy, but not that loopy.」6月12日 15時02分