イマン・アブドゥルマジドさんのインスタグラム動画 - (イマン・アブドゥルマジドInstagram)「I’ve been in the game of beauty since 1994. Pre-IMAN Cosmetics, as a supermodel being strewn to all luxuriant pockets of the world on location with access to the most coveted innovators nothing should have been off-limits when it came to beauty. However, I would show up to a shoot fresh-faced, ready to be primped into divineness, and the makeup artist of the moment would greet me with what was a commonplace opener at that time: “Did you bring your own foundation?”. And we all knew what that meant. “There are no foundations for your skin tone”. Ouch! This is not the uniqueness I was going for. When I launched IMAN Cosmetics in 1994, we were touted as the prestige brand for women of color, which in marketing speak was really just a PC way of saying Black. And even though our brand positioning and advertising shows a vast array of skin tones from what people identify as Hispanic and Asian, I was admittedly comfortable with IMAN Cosmetics being identified as a the beauty brand that filled the gap for Black women because it was deeply personal for me. It was more than foundations and powders for me; it was appealing to a deep psychological need that I think all Black women needed at that time: To be told that they were beautiful, invited to sit at the table, and courted in high style: women of all skin tones want to look good when they rule the world. Everyone is hip to the fact that if you want to be in business, you clearly have to be in bed with the multicultural consumer. It would be an exercise in foolishness to not invite this customer out to play. But the playground mentality has been industry standard for longer than it needs to be, where someone new rolls on the scene and all of the attention goes to that new person. I wasn’t going to wait for a seat at the table… I just build my own table! Been celebrating our beauty since 1994! IMAN Cosmetics is about a celebration of us….. Women with Skin of Color. www.IMANCosmetics.com. [Link in bio]」6月11日 2時04分