エディー・バウアーのインスタグラム(eddiebauer) - 6月5日 07時23分


A Message from Eddie Bauer President Damien Huang⠀

Our brand’s mission is to get people outside. By this, we typically mean into parks and wilderness for outdoor activity. Today I want to get outside in a different way – outside of our comfort zone, outside of the bounds of corporate speak, and outside of the typical Eddie Bauer email or social post highlighting an adventure or new product. ⠀

Why? Because BLACK LIVES MATTER – full stop. As President of Eddie Bauer, I want to use my position and the platform we have to amplify this important message. I speak on behalf of myself – a bi-racial child of first-generation immigrants who was given some of the best America has to offer – but I also speak on behalf of Eddie Bauer. We stand in solidarity with the families of George Floyd, Breonna Taylor, Ahmaud Arbery, Eric Garner, and the many others whose lives were cut short out of disregard for Black lives. Let us all lend our voices to condemn the horrific acts of violence, but also acknowledge and seek to dismantle the insidious ways in which racism exerts its power in our society. ⠀

In acknowledgement that outdoor spaces have not historically been a welcoming place for all, we created our All Outside Program in 2019 to strive for the idea that ALL people should feel invited, accepted, and validated in the full range of their outdoor experiences. As part of the All Outside Program, we’ve expanded our Guide team to hire leaders, activists, and underrepresented voices from a range of communities to act as advocates for those who have felt overlooked by the outdoor community in the past. Most importantly, these new leaders are helping us effect change inside our company too. ⠀

Yet there is no doubt that as an organization we have fallen short. There is more we could have done, and sooner, to ensure we are an anti-racist organization. We are committed to this for the long-term and know we have work to do. We will put resources behind it, set plans and processes, and hold ourselves accountable. ⠀

Today, as a starting point, here is what we are doing: (continued in comments)


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