V Magazineのインスタグラム(vmagazine) - 4月22日 21時32分

In celebration of the 50th anniversary of #EarthDay, V looks back at Heatwave, a fashion film created with @オリバーピープルズ and @keepamericabeautiful, shot at the New York City Recycling Center back in 2019! With the current cultural reset and collective shift towards global values, our planet’s well being is more than ever, a polarizing focus.

In recent years, fashion houses from all over the world have put forth their initiatives for a more sustainable production system, implementing eco-friendly practices that create a better tomorrow. Leading the way for eco-fashion is @ゲス, with the launch of their new SS20 capsule collection ‘GUESS Eco’, composed entirely of sustainable materials. Head to vmagazine.com to learn about the Guess commitment to sustainability.

V salutes Mother Earth and celebrates our favorite 2020 trend: sustainability!
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Director: @grntgrnbrg
Choreography: @sherriesilver
DP: @adrienbertolle
Stylist: @britt_berger_
Makeup: @fulviafarolfil
Hair: @benskervin (@thewallgroup) @brooke_wall @aliblackbird
Models: @ajakdengcom @アレキサンドラ・アゴストン @ハナー・ファーガソン @lamekafox @エルザ・ホスク @cocosamone @altonmason @シャニーナ・シャイク @xumeen @zachmiko (@IMG Models)

Special thanks to @lizzobeeating for providing her hit single ‘Juice’ for the film!

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