AÃRK Collectiveのインスタグラム(aark_collective) - 4月8日 14時43分

Months ago we began working on an exciting project with specialist Japanese retailer H°M’S” WatchStore. ‘A to J’ (short for Australia to Japan) is a collaboration concept which celebrates the unity of two likeminded brands separated by distance.
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Expressed in the form of a limited-edition timepiece, graphic tote bag and gifting stationery, each item in the ‘A to J' collection juxtaposes the distance of Australia to Japan by comparing their close connection in time (UTC +1-2 hours).
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With travel restrictions and social distancing measures currently in place for our safety, feelings of separation are at an all-time high, so the sentiment of this collaboration rings true now more than ever. Whether through shared values, common interests, or the solidarity of a movement—despite the physicality of isolation—we are all connected, and will continue to be after this is over.

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