レオナルド・ディカプリオのインスタグラム(leonardodicaprio) - 2月1日 00時51分

A positive step forward from The @Guardian 👏 | #Regram #RG @guardian: We have decided that we will no longer accept advertising from fossil fuel extracting companies.

We are the first major global news organisation to institute this outright ban and hope others will join us soon.

Environmental groups have long argued that energy companies use expensive advertising campaigns to “greenwash” their activities, paying to highlight relatively small investments in renewable energy while continuing to make the vast majority of their revenue from extracting fossil fuels.
Advertising makes up 40% of our revenue, so it remains a key way to fund our journalism.

Our acting chief executive, Anna Bateson, and chief revenue officer, Hamish Nicklin, said "it’s true that rejecting some adverts might make our lives a tiny bit tougher in the very short term. Nonetheless, we believe building a more purposeful organisation and remaining financially sustainable have to go hand in hand.” They acknowledged that some readers would like us to turn down advertising for any product with a significant carbon footprint, such as cars or holidays, but explained that this isn't financially sustainable while the media industry’s business model remained in crisis.

@Greenpeace welcomed the move, calling it “a watershed moment".

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