IWCさんのインスタグラム写真 - (IWCInstagram)「Brand ambassador #HaydenCox and #IWCSchaffhausen present @HaydenShapes’ pioneering approach to upcycling manufacturing waste. “There are businesses that make incredible sustainable surfboards, but I like to think differently and do things in my own way,” added the Australian. “I wanted to create a board that doesn’t create waste - or if it does have some waste - then it is used elsewhere.” It was a trip Cox took to the IWC Schaffhausen factory that prompted his ground-breaking upcycling idea. While there, he saw the watchmakers using scrap materials, and he wondered if he could apply the same methodology to his business. #sustainabledevelopment #Sustainableliving #Bethechange」1月12日 22時54分