EXILE PROFESSIONAL GYMのインスタグラム(expg_studio_nyc) - 11月1日 01時24分

EXILE AKIRA
@AKIRA
@Ralph Lauren
EXILE AKIRA makes his Hollywood billboard debut.
The first Asian person chosen to be the Ralph Lauren Global Model.
His face is shown to the world as a Global Ambassador and Model. ——————————————— EXILE AKIRA, the ambassador for the leading American fashion brand “Ralph Lauren”, has recently been selected as a global model for the brand. It’s the first time in the history of over 50 years that an Asian model was selected as the global model of the brand and entering the world as the main model of Ralph Lauren.

This year, AKIRA was chosen as the global model for the Fall/ Winter 2019 collection of the top-class men’s line from Ralph Lauren “Purple Label”. Brand founder, Ralph Lauren praised the visuals for the advertising of the collection using AKIRA and nominated him for global advertising and a global ambassador. Until now, world-famous actors such as Dior’s Johnny Depp, Saint Laurent’s Keanu Reeves, and Dunhill’s Jude Law have been at the forefront of Global models. Ralph stated that“AKIRA has a presence which is in line with the top stars of the world” and selected him for the most popular collection throughout the world, the fall/winter collection.

AKIRA was appointed the ambassador of Ralph Lauren in Asia in 2017. On September 9th of last year, he appeared on the runway at the 50th anniversary event held in New York opening up many possibilities as a representative for Asian people.

The selection of AKIRA as an Asian person is a historic and important moment for Ralph Lauren, a brand in the global fashion industry which embodies “Perfection” and “Adoration” as its brand and its motto of the “All-American” upper-class lifestyle with sports and leisure.

The advertisements have already launched and AKIRA has appeared front and center on the billboard in front of Château Marmont, the leading celebrity hotel in Hollywood. Looking forward, the advertisements will push on throughout the USA, Europe and other Asian countries magazines and billboards. Further developments are looking up thanks to this historical achievement for this industry’s most popular Fall/Winter collection.

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