HYPEBEASTのインスタグラム(hypebeast) - 7月31日 22時15分

@hypebeaststyle: @lyst has revealed its quarterly Lyst Index, with @グッチ returning to the top of the “Hottest Brand” list for the fifth time over the last two years. The Italian label has replaced Off-White™ — which moves into second — with Balenciaga, Valentino and Prada rounding off the top five. The Lyst Index’s top 10 hottest products for men was, once again, dominated by sneakers. Topping the list was the YEEZY BOOST 350 V2 in “Static Black Reflective,” while adidas also had its Beckenbauer sneaker on the list as well as its metallic Ozweego collaboration with Raf Simons. You can take a look at the full Lyst Index over on the Lyst site now.
Photo: Ben Awin/HYPEBEAST

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lollo__fede Wow, 4 brands of the top 5 are Italians, and people still think that France is the center of fashion

shipoopi92 WHAT. Gucci armor so popular in PewDiePie Minecraft series they made it into real thing

j_a.s_on Is this the same people that had Fashion nova at the highest spot last year?

gordonwilliamss Who's out here buying all this Valentino every year, like damn.

khalidalli200 Wanna make 💰 5⃣0⃣0⃣0⃣ real quick ❓no catches..lmk ASAP 🇨🇦

gemsmuseum Prada best brand design wise currently on that top 5 list

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