Vogue Runwayのインスタグラム(voguerunway) - 7月20日 05時06分
In the sustainable fashion conversation, denim gets a pretty bad rap. Collectively considered one of the “worst offenders” as far as its environmental impact, mostly due to the water required to grow the cotton, the repeated wash cycles denim is often put through, the prevalence of Lycra and spandex in stretch jeans, and the hazardous chemicals required for trendy washes and finishes. The @EllenMacArthurFoundation wants to change that.
The foundation's “The Jeans Redesign” plan was conceived by more than 40 denim experts from academia, brands, retailers, manufacturers, collectors, sorters, and non-governmental organizations. We’re highlighting a few of the most game-changing suggestions at the link in our bio. Photographed by Vicki King, Vogue, October 2016
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