イマン・アブドゥルマジドのインスタグラム(the_real_iman) - 7月8日 05時02分


Proud to wear fashion Made in Africa
@tongorostudio
@dioufsarah ‪tongoro.com‬

Founded in 2016 by Sarah Diouf, Tongoro is a ready-to-wear label dedicated to the development of Senegal.
Diouf did not set out to become a designer: in 2009, she launched Ghubar, an online fashion and culture magazine highlighting mainstream media, marking her first step towards creating a larger platform to celebrate African women in fashion.
Following Ghubar, Diouf founded Noir, an African fashion and lifestyle publication, which she still oversees today.
Her work in media led her to launch her first fashion line, Tongoro, with the goal of being an affordable, ‘Made in Africa’ brand for women both on the continent and abroad with the aim of empowering local artisans while celebrating African prints and fabrics. "I trained Senegalese makers by training them to produce quality goods matching international standards.
Tailoring is such an important part of our culture here, but outside cultural festivities most tailors' income remains low and unstable, and sewing remains an undervalued skill; my ultimate goal with Tongoro is to empower local artisans through training and professionalising their craft, in a structure and platform that will allow them to get a better and stable income.” It started with outsourcing and producing with independent tailors, then last year Sarah set up her own production unit, where she’s implemented a strong logistic chain allowing the brand to ship anywhere in the world in just seven business days.

#MadeInAfrica
#Tongoro

Jewelry by @jenniferfisherjewelry


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