NESCAFEのインスタグラム(nescafe) - 5月21日 23時30分

Here is how it all started for NESCAFÉ📜☕
It’s 1929 and the bank has just called. Luckily we aren’t overdrawn. After The Wall Street Crash, ‘Banque Francaise et Italienne pour l’Amerique du Sud’ has woken up and smelt the coffee. A lot of coffee. Think: bank owns beans in Brazil. Coffee price has crashed. Bank can’t sell beans. Bank isn’t happy. Can Nestlé help turn the beans into soluble coffee? “Yes!” we reply. Job done? Not quite. Fast-forward nine years and our lead scientist on the project, Max Morgenthaler, suddenly has a ‘Eureka!’💡 moment.
To be continued...☺ #nescafe #storytime

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