BCBGマックスアズリアのインスタグラム(bcbgmaxazria) - 5月8日 03時32分

We are deeply saddened to learn of the passing of Max Azria. Max was a true visionary, who defined the Contemporary Fashion category. BCBG stands for Bon Chic, Bon Genre or “good style, good attitude," which reflects the legacy of the man himself, one we are committed to preserving in his honor. Our deepest condolences to the Azria family.

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