スージー・ロウさんのインスタグラム写真 - (スージー・ロウInstagram)「“If you understand Mademoiselle Privé, you understand Chanel.” The words know-how and savoir-faire can feel onerous and serious but at @chanelofficial ‘s new iteration of #MademoisellePrive in Shanghai’s West Bund Centre, the three pillars of the house - No.5, haute couture and high jewellery - are cleverly communicated through a renewed scenography and China-specific WeChat content Cue animatronic flowers representing notes of No5, haute couture ensembles set in modern day scenarios, alive with conversation about its technical prowess and Coco Chanel’s one and only 1932 high jewellery collection “Bijoux de Diamonts”, recreated to show its enduring influence on the work of the jewellery atelier today It’s of course a brilliant showcase of Chanel’s brand culture, significantly timed, as the house enters into a new phase with Virginie Viard at its helm But more importantly #MademoisellePriveShanghai also demonstrates that what the house stands for is bigger than any one creative director individual, as it’s more of a tribute to the people behind the ateliers and métiers I particularly enjoyed (re)seeing the thirty-three haute couture ensembles in the exhibition. When isolated by materials, things like the “selective laser sintering” 3D Chanel suit or the debut of neoprene and use of concrete netting in haute couture seem all the more special “Mademoiselle Prive isn’t about product, it’s about culture,” said Bruno Pavlovsky.. The exhibition definitely doesn’t fetishise preservation but instead emphasises innovation and forward thinking that will steer the house ahead. In Shanghai, where newness happens up all the time, it seemed particularly appropriate.」4月20日 17時43分