Vogue Runwayのインスタグラム(voguerunway) - 3月19日 23時27分

This morning, Instagram lifted the curtain on an idea that the company has been refining for years: A checkout function allowing users to store their credit card information and click-to-buy directly from the app. For the launch of Checkout, Instagram has partnered with an impressive roster of brands with everything from Burberry and Prada to H&M and Nike. For now, the list of participating brands are the only ones in the beta launch, but there is excitement around the evolution of this new technology. The idea of buying an entire wardrobe with a single double tap is apparently much closer than we thought. Tap the link in our bio for more details. Photographed by Raymond Meier, Vogue, March 2012

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