Ever since Wu-Tang's Cappadonna became a @popularjewelry customer in 1996, Eva Sam's humble Canal Street storefront has been a required stop on the road to rap stardom. Around the glass cases full of iced-out rings and chains hang photos of Sam and her clientele, from @playboicarti to @エイサップ・ロッキー, who shot his “Fukk Sleep” video in the store. Sam's secret? Being there 365 days a year, to greet whoever may come through the door. It's earned her an endearing nickname: “My husband says, ‘You see [A$AP Rocky] more than you see me—your name is A$AP Eva!’” See the 21 people making N.Y.C. more stylish than ever at the link in bio. #NewGQ
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