イングリッド・ニールセンのインスタグラム(ingridnilsen) - 1月25日 05時08分
Exciting changes are happening at @CVS_Beauty ?I have always believed that it's important for people to see unaltered images, especially in the beauty space. I've never retouched my own photos, and I’ve been vocal about my thoughts on retouching. After years of talking about this, seeing the change happen in the industry - even though it's been slow - has been incredible because it’s starting to accelerate. Last year, CVS announced a commitment to create new standards for beauty imagery by 2020 and introduced its CVS Beauty Mark. That means images with the Beauty Mark haven't been materially altered, otherwise they'll be visibly labeled as "digitally altered." This kind of transparency is revolutionary AND they're ahead of schedule to meet their goal. It’s been amazing seeing this movement progress at CVS and to watch major brands follow in their footsteps. Yes. YES. YES! ?? #BeautyUnaltered #ad
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