Wall Street Journalのインスタグラム(wsj) - 12月25日 06時54分

Rick Moody says he arrives early for his shifts as Santa at the Auburn Mall in Auburn, Maine, puts on his red suit, settles into his oversize chair in center court and starts "working the crowd."⠀
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In a mall where Santa's stage is ringed by vacant storefronts, sometimes there is no crowd. Luckily, there is no clause against reading when he doesn't see much foot traffic.⠀
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"I have a book for when it's really, really slow," he said.⠀
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Every December, shopping malls bring in jolly, white-whiskered Kriss Kringles to pose for photos with children. And while new or recently renovated malls in great locations with high incomes still draw more than enough people to keep Santa booked, many older malls are sputtering in the face of changing consumer shopping habits and a glut of shopping centers.⠀
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"There is not a lot of foot traffic," said Bart Wortley, a Santa at the Silver City Galleria in Taunton, Mass. "It's OK. The elves that are here are funny, and we just entertain each other."⠀
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Read more the link in our bio.⠀
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?: Jennifer Levitz

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