wet'n wild beautyのインスタグラム(wetnwildbeauty) - 12月6日 06時00分


We're back with our second #BreakingBeauty campaign to prove that being beautiful on the inside and out isn't a one-size-fits-all journey. Now, more than ever, it's time to ctrl-alt-delete traditional "model" standards and we, as a brand, are on the forefront of redefining those outdated, cookie-cutter images of beauty. This year, we're continuing our celebration of beauty as it should be - women and men from different walks of life, ethnic backgrounds, shapes, sizes, skin tones, and heights - by bringing together the best disruptors in the world of makeup.

Each of the 12 faces of this campaign was hand-picked because of how they represent #BreakingBeauty both physically in appearance or by the work they've done to help change how we think about the traditional standard of beauty! Stay tuned for more amazing things to come from #BreakingBeauty pt. 2 AND be ready to share your #BreakingBeauty stories with us, because we want to hear from each and every one of you. ???? #wetnwildbeauty #crueltyfree #makeup #beauty #BreakingBeauty #diversity

A big thank you to @GracePCheng, @ブリー・キッシュ, @Gianninaoteto, @LuzPavon, @ajvni, @diandraforrest, @Ash_kholm, @GlamourByHosway, @Laur_elyse, @joycebonelli, @TimothyHungcom, & @JoseCorella! We ? you.


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