ステラ・マッカートニーのインスタグラム(stellamccartney) - 12月6日 03時30分

“We want to be the house of technology. It’s the future of the conversation that we started in the fashion industry a very, very long time ago.” We go behind-the-scenes with Stella for her in-store @wireduk magazine cover shoot. In the issue, she explains how fashion is going tech, available in print and online tomorrow.
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It’s not just our clothes that are innovating for the environment, our 23 Old Bond Street store is too—mannequins are largely biodegradable sugar cane, the building is entirely wind-powered by Ecotricity and the air is among the cleanest in London thanks to an innovative filtration system designed by clean-air startup AirLabs.
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Shot for WIRED magazine issue 01.19. Copyright The Condé Nast Publications Ltd.
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