ニューヨーク・タイムズのインスタグラム(nytimes) - 9月1日 13時32分

The Lego house, in Billund, Denmark, is a shrine to the town’s most famous product. It’s filled with complex creations, from a 50-foot tree to a collection of multicolored dinosaurs, all of them built with a product that has barely changed in more than 50 years. (Swipe.) A short walk away in its research lab, though, #Lego’s trying to refashion the product it’s best known for: It wants to eliminate its dependence on petroleum-based plastics, and build its toys entirely from plant-based or recycled materials by 2030. The challenge is designing blocks that click together yet separate easily, retain bright colors, and survive the rigors of being put through a laundry load. Lego faces a more complex problem than other consumer businesses, though — for this Danish company, plastics are not the packaging, they are the product. So Lego has begun an exhaustive search for new, sustainable materials. It’s investing about 1 billion kroner and hiring about 100 people to work on these changes. Swipe left to see a photo taken inside Lego storage facility by Carsten Snejbjerg, who took all of these pictures.

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