ニューヨーク・タイムズのインスタグラム(nytimes) - 7月19日 12時06分

A new generation of niche sports is looking to streaming instead of big networks to find more exposure and new fans. Consider arm wrestling. Steve Kaplan, president of the @walunderground, earnestly believes arm wrestling is the sport of the future. But it’s also a sport of the past. The World’s Strongest Man competition was a pillar of the so-called “trash sports” craze in the 1970s. Now, tech powerhouses like Amazon, Facebook and YouTube are experimenting with sports rights. “It is the greatest time to be a sports fan in the history of the world,” said Burke Magnus, the @espn executive in charge of programming. No matter how small or unpopular a league or team is, their games are probably streaming to fans somewhere, he said. To be sure, streaming services and the niche sports they show face plenty of significant challenges before they become a viable alternative to broadcast or cable TV. But Steve is an optimist. Arm wrestling was ready for a reboot, he says. “It’s ordinary people doing extraordinary things.” @mattrothphoto took this photo of Matt Mask, left, competing against Marcio Barboza at the World Armwrestling League. Visit the link in our profile to read more.

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