SPELLのインスタグラム(spell) - 4月26日 12時15分


Today’s @fash_rev_ausnz Spotlight? is on our GOTS Certified Organic Cotton Farm in Chincha, Peru ☁️? We spent the last week on the ground in Peru, learning how they manage their cotton supply chain (from the multiple local organic cotton farms to the ginning and yarn spinning facilities) in accordance with The Global Organic Textile Standard, which guarantees tractability, to ensure every single cotton fibre in our t-shirts is 100% certified organic. We saw how by avoiding GMO seed and synthetic chemicals, farmers work WITH nature (rather than against it!) in a far more holistic manner to ultimately improve ecosystems. So, the farm, the farmers, local community (and ultimately our planet) are better off. I knew that organic cotton has ¼ of the impact of conventional cotton and up to a 60% reduction in greenhouse gases, but to see and hear it first hands from the farmers themselves was pretty incredible... Our Product Manager Sarah arrived back from Peru yesterday and I met with her in my office to debrief on her trip... In honour of @fash_rev week, and in the name of #whomademyclothes we decided to film our chat LIVE? on Facebook so you could be part of the conversation... jump onto our Facebook if you want to hear more xx ? Filmed in Peru by @workbydom edit by my hubby @johnnyabegg


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