Fueguia 1833さんのインスタグラム写真 - (Fueguia 1833Instagram)「Thank you @WWD for feature us on “The Best in Niche Fragrance" The latest from Fueguia 1833, Ex Nihilo, Floraïku and Phuong Dang. This handful of brands has managed to stand out in an increasingly crowded independent fragrance category vying for market share and a more educated than ever consumer. Shoppers are looking for something different — the antithesis of the blockbuster designer fragrance — and are willing to shell out hundreds of dollars for a single bottle, especially when it’s formulated with rare accords and has very limited retail distribution. Fueguia 1833 Tonicos Botanics Julian Bedel, who founded Fueguia 1833 in Buenos Aires eight years ago, is maniacal about exclusivity. His fragrances are sold only on the brand’s web site and its five freestanding boutiques in New York’s SoHo neighborhood, #Tokyo, Zurich, Buenos Aires and Milan. (The original door in Milan closed temporarily to move locations and is gearing up to reopen.) Bedel said there are plans to open an additional six throughout the year, including second doors in Tokyo and New York, where he is eyeing the Upper East Side. Beyond his direct-to-consumer business model, Bedel maintains exclusivity through the creation of limited batches of scents, where every bottle is numbered with the batch handwritten on the front, with no more than 400 bottles produced per batch. In the spring, a new range of perfumes, “Tonicos Botanics” will bow, which are formulated exclusively from plants grown at Fueguia 1833’s botany center in the town of Manantiales in Uruguay. I wanted to create a lighter way of using our perfumes, but I didn’t want to do a diluted version of our actual collection. I believe that the existing concentration of our perfumes are the right one to express the complex amount of ingredients, so the alternative was to imagine a new range with a different concept and formula that could be more transparent, lighter and wearable in a different way,” he said, noting that the collection of six scents, $120 each, is limited to 10 to 15 ingredients from medicinal plants. #fragrance#fueguia#niche#perfumes#wwd#tonico#fueguibotany#botanical」1月20日 9時44分